Indonesia has long grappled with public health concerns tied to tobacco and other addictive substances. This is especially challenging given its status as one of the world’s largest tobacco markets. The challenge lies in striking a balance between the economic significance of the tobacco industry and the urgency of protecting public health. Over the years, the government has introduced laws and regulations to manage the production, sale, and consumption of tobacco products—and more recently, electronic cigarettes or e-cigarette.
Government Regulation No. 28 of 2024 as the Implementing Regulation of Law No. 17 of 2023 on Health (“Regulation”), marks a significant update to this regulatory landscape. It replaces Government Regulation No. 109 of 2012 on the Safeguard of Addictive Substances in Tobacco Products for Health (“Previous Regulation”). The Previous Regulation primarily focused on controlling the production, advertising, sale, and consumption of tobacco products. However, it did not specifically address emerging issues such as e-cigarettes or the need for stricter age checks in online sales.
In this client alert, we explore the key provisions of the Regulation, including new requirements for the sale and distribution of tobacco and e-cigarette products, online advertising restrictions, and compliance obligations for businesses.
For more information, click here to read the full Legal Update.
Disclaimer
Rajah & Tann Asia is a network of member firms with local legal practices in Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam. Our Asian network also includes our regional office in China as well as regional desks focused on Brunei, Japan and South Asia. Member firms are independently constituted and regulated in accordance with relevant local requirements.
The contents of this publication are owned by Rajah & Tann Asia together with each of its member firms and are subject to all relevant protection (including but not limited to copyright protection) under the laws of each of the countries where the member firm operates and, through international treaties, other countries. No part of this publication may be reproduced, licensed, sold, published, transmitted, modified, adapted, publicly displayed, broadcast (including storage in any medium by electronic means whether or not transiently for any purpose save as permitted herein) without the prior written permission of Rajah & Tann Asia or its respective member firms.
Please note also that whilst the information in this publication is correct to the best of our knowledge and belief at the time of writing, it is only intended to provide a general guide to the subject matter and should not be treated as legal advice or a substitute for specific professional advice for any particular course of action as such information may not suit your specific business and operational requirements. You should seek legal advice for your specific situation. In addition, the information in this publication does not create any relationship, whether legally binding or otherwise. Rajah & Tann Asia and its member firms do not accept, and fully disclaim, responsibility for any loss or damage which may result from accessing or relying on the information in this publication.
