Ari Juliano Gema 3458-8210-3584 v1.jpg

Ari Juliano Gema


Practice Area:

Intellectual Property

L.LB., University of Indonesia, Indonesia (1994)


Ari Juliano Gema (Ajo) is an Intellectual Property and Entertainment Partner in AHP. Before rejoining AHP, Ajo was Senior Advisor to the Minister of Tourism and Creative Economy for Bureaucracy Reform and Regulation in 2020. He was also previously the Deputy Chairman for Intellectual Property Facilitation and Regulation in the Indonesian Agency for Creative Economy/BEKRAF from 2015 to 2019, and Project Director at Creative Commons Indonesia, an American non-profit organisation and international network devoted to expanding educational access and the range of creative works available for others to be used and shared legally.

Ajo has an extensive experience in advising clients, both domestic and international. He is also active in conducting socialisation and public education regarding intellectual property rights to small and micro businesses, as well as creative communities. He is also active as a mentor in various business incubations and business competitions for start-ups.

Experience Highlights
  • Was appointed as the Deputy Coordinator of the Public Communications Team for the Task Force for the Acceleration of Handling of COVID-19, before this organisation was dissolved by President Joko Widodo and replaced by the Task Force to Handle COVID-19. Ari was also appointed as the spokesperson for the COVID-19 Impact Handling Task Force at the Ministry of Tourism and Creative Economy and was responsible to communicate the policies and programs of the Ministry in dealing with the impact of COVID-19 on the tourism and creative economy businesses to the public.
  • Initiated the Digital Economy Regulation discussion series in 2020. This discussion series was aimed to be a discussion forum for stakeholders to prepare for the formation of appropriate regulations in anticipation of digital economy developments.
  • Was actively involved in the preparation of the Presidential Statement on the application for judicial review of Law No. 28 of 2014 on Copyrights (Copyrights Law) to the 1945 Constitution of the Republic of Indonesia (Constitution). The request for review was made against Article 18, Article 30, and Article 122 of the Copyrights Law against Article 28D (1) and Article 28H (4) of the Constitution.
  • Was actively involved in the discussion and drafting of several laws and regulations related to intellectual property, tourism, and creative economy. Ajo led the formulation and discussion of Law No. 24 of 2019 on Creative Economy and its implementing regulations.
  • Was actively participated in the World Intellectual Property Organization (WIPO) General Assembly in Geneva, Switzerland, as part of the Indonesian delegation who attended there to discuss policies and international agreements related to IPR issues in various fields.
  • Carried out many initiatives to eradicate piracy, including establishing and leading a task force in BEKRAF and the Ministry of Tourism and Creative Economy to handle intellectual property rights infringements of creative economic products, with a focus on infringements in the music, film, and publishing industries.
  • Provided various support and assistance to the Ambon city government to gain recognition as a music-based creative city from UNESCO. He also led the BEKRAF delegation and the Ambon city government to meet and convince music-based creative cities in various countries to support Ambon to be accepted into the UNESCO creative city network. In October 2019, Ambon was finally designated by UNESCO as a music-based creative city. For his efforts, Ajo received the 2020 Tahuri Award from the Ambon city government.
  • Initiated the development of Biima application (BEKRAF’s intellectual property rights mobile app), which is the first mobile application in Indonesia that contains information on intellectual property rights. Biima was launched by the Chairman of BEKRAF, Mr. Triawan Munaf, on 24 February 2016.
  • Initiated the discussion and formulation of Intellectual Property Financing Scheme in Indonesia to facilitate IP as a collateral basis for creative economy entrepreneurs to obtain financing. On 12 July 2022, Government Regulation No. 24 of 2022 promulgated to set IP-based financing scheme.
Notable Cases & Transactions
  • Representing Martek Bioscienses Co, a US based company, in patent dispute on the LCPUFAs, DHA, and ARA-supplemented formula.
  • Representing music publishers in copyright disputes in relation to the mechanical rights.
  • Retainer corporate counsel to WIR Group, a SE Asia-based integrated AR-VR-AI technology group of companies, in intellectual property matters.
  • Retainer corporate counsel to PT Avatar Media Nusantara in intellectual property management for activities in metaverse.
  • Licensed to practice law as an advocate by the Indonesian Bar Association (PERADI)
  • Registered as an Intellectual Property Rights Consultant by AKHKI
  • Registered as an Intellectual Property Rights Consultant by the Indonesian Intellectual Property Attorneys Association (AKHKI)
  • Registered as a member of The Asian Patent Attorneys Association (APAA)
  • Registered as a member of International Trademark Association (INTA)
  • Awarded a scholarship from the Japan Patent Office to participate in the Intellectual Property Rights Training Course for Patent Experts in Japan (2007)
  • Awarded a scholarship from the University of Wollongong for Intellectual Property Rights Training (2009)